Unique Internet Advertising

Many of the agencies subscribe to CV databases on these sites, but you have to ask yourself, especially now, what type of person loads their CV to a job site in the first place, for all to see?

Do you think these are the best candidates? Would you go about finding your next job by doing that?

My approach is all about finding the candidates who aren't currently looking for a job.

Here's the typical profile I look for:

• Happy in current job
• No threat of redundancy
• Never reads job boards
• Very good at what he or she does
• Probably unable to progress much further with current employer
• Could be tempted out if the right opportunity comes along

That type of person is a better prospect than those who throw their CV online without thought. They are also more loyal.

My competitors don't know how to reach these people because they are stuck in the rut of a soon-to-be-obsolete business model.

As a manager, assuming you are happy in your job at the moment, where is the first place you'd look online, if you just wanted to learn what could be out there for you?

If the answer is Jobserve or similar, good luck! Just take a look at the quality of those advertisements and ask yourself if you really want to dive into that particular cesspool.

Frightening isn't it? The quality of the advertisements says a lot about the people doing the recruiting. And, look closely and you'll see that they are all advertising the same jobs over and over again.

Your choices as a hiring manager are:

1. Do it yourself
2. Hire a recruitment agency and take pot-luck
3. Hire a professional freelance recruiter

If you'd like more information, please call me on 01564 824554 or 07800 790427.